Essential Ingredients of a Compelling Employer Brand

In the world of employer branding, captivating the attention and engaging the hearts of potential talent is crucial. Crafting an exceptional employer brand plays a pivotal role in retaining current talent and attracting and connecting with top talent.


As we inch closer to our uber-popular Attractive Employer’s Day 2023, let’s take a look at the essential ingredients that create an attractive employer image, resonate with the talents, and ultimately contribute to building a strong employer brand.


Understanding Candidate Insight:

To create a remarkable employer brand, understanding the insights and preferences of your target candidates is paramount. In-depth knowledge of their desires, motivations, and aspirations allows you to tailor your messaging and communication to effectively reach and engage with your desired talent pool.


Clear and Consistent Employer Brand Pillars:

Establishing clear and consistent employer brand pillars is essential for cohesive and impactful employer branding. These pillars define your organization’s core values, culture, and employee value proposition. Consistency in conveying these pillars across all employer brand communications helps candidates understand and connect with your organization’s identity.



Employer brands that appeal to the target audience’s emotions through storytelling have the power to create deep connections with candidates. By sharing authentic stories and experiences of current employees, you can evoke emotions and resonate with the aspirations of potential candidates. This emotional connection helps candidates envision themselves as part of your organization and fosters a sense of belonging.


Clear and Memorable Messaging:

Crafting a clear and concise message is essential to effectively communicate your EVP. Candidates should be able to understand your organization’s unique offerings and what makes it an attractive place to work. A memorable message ensures that your employer brand sticks in the minds of candidates, making you stand out among other employers.


Disruptive Employer Branding:

Great employer brands challenge traditional norms and differentiate your organization from competitors. By showcasing your unique employer value proposition (EVP) and highlighting what sets you apart as an employer, you can capture the attention of top talent and pique their interest. Don’t be afraid to think outside the box and break away from conventional recruitment advertising.


Authenticity and Uniqueness:

Authenticity and uniqueness are key differentiators in the competitive talent landscape. Candidates are drawn to employers that genuinely embody their values and provide distinctive experiences. Embrace your organization’s authentic identity and showcase what makes you truly unique as an employer. This will help attract the right talent who aligns with your culture and values.


Quality Alignment:

The quality of your employer brand advert should align with the experience candidates can expect when working at your organization. Authenticity is crucial; candidates should encounter the same values, culture, and opportunities that were portrayed in the campaigns. Aligning your messaging with the reality of your workplace builds trust and credibility with potential candidates.


Listening to Candidate Feedback and Embracing Distinctiveness:

Actively listening to candidate feedback allows you to improve and tailor your employer brand messaging continuously. Understand their desires, preferences, and concerns, and incorporate this feedback into your branding efforts. Furthermore, embracing distinctiveness sets you apart from other employers and makes your employer brand more memorable and attractive.



Flexibility in your employer brand messaging is equally crucial as consistency. Tailor your offerings to resonate with specific candidate segments and adapt your messaging to various platforms and communication channels. This flexibility ensures that your employer brand reaches and engages the right talent most effectively.



We’re unveiling Estonia’s most desirable employers for the 14th time on the 5th of September 2023.
You don’t want to miss out on learning from the best employer branding practices of Estonian employers. Reserve a spot here!
See you there 🙂


NB! The program is in the Estonian language!