Instar services

Developing an employer branding through loyal and dedicated employees helps the company to be more effective and save costs. Employer branding embraces the entire organization. Employer branding bases on certain and unified strategy which focuses on current and future employees of the company.

Our goal is to help organizations to be attractive employers who have motivated, dedicated and loyal employees. We do different surveys and researches, consultations and help organize campaigns in order to grow strong employer brands. Instar has experiences in HR, marketing, communication and design. We offer different employer branding services based on client's needs and wishes.

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Ambassador matrix

The success of companies is based on the ability to find and keep optimal number of right people at work. Thanks to fast exchange of information, people have become more aware of different opportunities as well as their own values and therefore, the expectations to employers have grown a lot. Employer branding is a response to the company’s issues with retaining and attracting employees – a strategy which combines HR and marketing to find and keep the best people.


Organizations try to find best candidates to their teams who are either experienced specialists or young talents. Rapid downfall in the number of young people forces organizations to make an effort to be an attractive employer for young talents not only now but in five, ten and fifteen years. Businesses need to consciously design their employer brand to ensure skilled and motivated employees for the future. When designing an employer brand it is important to know right communication channels, work expectations and preferences of future employees.

Check Estonia's most attractive employers here

Every year Instar conducts employer reputation survey amongst Estonian students. 20 higher education schools are participating in our survey and our selection size is about 2500 students. In the survey, youngsters assess their work expectations and name the communication channels for getting work-related information. In addition to that, they assess Estonia’s biggest and successful organizations as employers. The results are found in the Estonia’s TOP 100 attractive employers list.

The team

  • Kersti is a founder of Instar EBC. Kersti has expertise in strategic consulting on employer’s branding and talent management. Kersti has worked in Saku Õlletehase AS and the Financial Supervision Authority. Kersti has obtained a summa cum laude Master’s degree in international business management and marketing from the Estonian Business School and a Bachelor’s degree in econometrics and international management in the department of economics of the University of Tartu.
    Kersti Vannas CEO and partner +372 52 96 166
  • Evelin is Instar’s project manager who helps current and new clients to find the best solutions to design and keep employer brand imago. Evelin and marketing are friends. She has worked in marketing for years, in smaller and large companies, from restaurants to finance. In her previous employment, her main task was to support employer brand through internal and external marketing activities. Evelin studied business management in TalTech and focused on marketing and HR.
    Evelin Ausmees Project Manager +3725255008
  • Sandra is Instar’s project manager who manages employer branding projects of current and future clients. She has experiences in HR, communication and agile project management. Sandra has worked as a HR-specialist/recruiter for several years in IT-sector. She graduated Tallinn University in public relations field where she also studied human resources management. She is work environment specialist and she is interested in green office movements.
    Sandra Linde Project Manager +372 56943001
  • Anneli is our analyst who has participated in different social science survey projects. In University of Tartu she gained a lot of experiences about survey process: starting from planning and designing a survey to presenting survey results. She was one of the lecturers in Johann Skytte institute at University of Tartu. Her lecture was about Project management principles. Anneli’s skills are quantitive and qualitative research methods. In addition to all, she graduated University of Tartu with master’s degree in communication management and she also has experiences in marketing and communication field.
    Anneli Villenthal Analyst  
  • Triin is our project manager who helps our clients project-based. Triin has higher education in information science but has worked in slase and marketing for years now. She has been marketing manager in Forum Cinemas AS, also in Omniva. Currently Triin is studying in Taltech and doing her MA in design and technology future. Her goal is to implement design-thinking tools and innovative thinking also in Instar’s work. Her biggest passion is the world on movies and cinema. So if you need recommendations, Triin always knows best of the bests.
    Triin Jürgens Project Manager +372 524 1538
  • Lene is Instar's summer intern, who has graduated from Tallinn University with a Bachelor's degree in Arts of Social Sciences, majoring in Advertising and Imagology. She has recent experience in event management. Her main intention during the internship is to get as many new practical skills as possible in branding, copywriting and marketing, that would give new experiences and would prepare her to enter the future job market.
    Lene Saar Intern 53400836
  • Andres Hellerma Expert and Partner  
The team

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