About the company

We are pioneers in the field of employer branding in Estonia and have been operating for over 17 years!

We want Estonian organizations to be recognized as attractive employers in the world. We help organizations to be sustainably successful by being able to retain and find more suitable employees.

We offer complete solutions for employer branding, starting with current situation mapping surveys, strategy and brand creation, up to its activation. We create various visual and digital outputs and offer communication solutions and training.

In addition, since 2010, we have been working on Estonia’s longest-term job expectations and employers’ attractiveness survey, and we recognize Estonia’s most attractive employers with a quality label. Starting in 2018, we recognize outstanding employer branding and recruitment marketing efforts at the VTA Kickoff recognition event.

Instar, as the representative of Estonia, belongs to the European Association of Employer Branding Agencies since 2020.

Instar team

Kersti Vannas

Kersti Vannas

+372 52 96 166
Birgit Ruunik

Birgit Ruunik

Employer Branding Project Manager
+372 58055987

In addition, in every project we also cooperate with a number of partners from different fields!


Media coverage

Contact us

Contact us! Use the contact form or write directly to info@instar.ee