15 + years

4 surveys

Research is conducted: among students, medical students, vocational school students, experienced workers. Research has been conducted since 2010.

8000 + respondents

Quality sample

The survey sample is large, and we ensure that we have the opportunity to select the results of the target group that interests you personally.

300 + organizations

Comparison across sectors

Respondents can evaluate employers from different sectors according to a predetermined list, where competitors are presented side by side. You have the opportunity to compare yourself with both direct competitors and labor market competitors from other sectors.

Do you want to be a more attractive employer?

In order to be successful in employer branding and finding employees, activities must be planned and results measured. The gut feeling doesn’t go far. The study gives you input on the basis of which you can map the current situation, evaluate the effectiveness of the actions already taken, and plan for the future.

What will you learn from the study?

Expectations for the employer icon

Expectations for the employer

  • Expectations for work arrangements
  • Salary expectations
  • Career expectations
  • Expectations for discounts
  • Employer selection criteria
Your attractiveness as an employer compared to your competitors icon

Your attractiveness as an employer compared to your competitors

  • How well known you are as an employer
  • How much interest is there in working with you
  • Comparison of attractiveness and recognition with competitors
Preferred information channels icon

Preferred information channels

  • Information channels where information about the employer is sought.
  • An overview of which information channels are used on a daily basis
  • Through which channels do candidates prefer to receive job offers

Extra bonuses

Comparison of attractiveness with previous years icon

Comparison of attractiveness with previous years

Comparison of attractiveness in previous years*

* if you have been on the list of the evaluated organization in previous years as well.

Presentation to managers and expert recommendations icon

Presentation to managers and expert recommendations

We conduct a 1.5-2 hour presentation for managers, during which we also give recommendations for developing the employer’s brand

Respondents' recommendations icon

Respondents' recommendations

From the results of the survey’s open responses, you can learn the recommendations of your target group on what to do to be a more attractive employer.

Results in the view of the target group that interests you

We conduct a survey among Estonian students, vocational school students and experienced employees, which gives us a comprehensive overview of the labor market, and the large number of respondents allows us to select important target groups for you from the survey (e.g. different fields of study or work, place of residence, work experience, etc.).

The list of evaluated companies can be found here!

Decide how detailed information you need

When ordering the survey, you have the option to choose between 3 packages and, if you wish, order additional target group analyzes (the fee for an additional target group analysis is 500 euros + VAT). All packages include results reports and a presentation to managers.

As a survey subscriber, you also get a free ticket to the day of attractive employers!

Informational package

700 €*

General overview of job prospects and attractive employers (experienced workers, students, medical students or vocational school students)

*VAT is added to the price

Basic package

1490 €*

The results of the survey according to one of your organization’s specific target groups Comparison of attractiveness and reputation with labor market competitors

You can get the base for FREE with the benchmark analysis of the offspring or the average results of experienced employees.

*VAT is added to the price

Double package

1990 €*

The results of the survey according to the specific target group of your organization Comparison of attractiveness and recognition with labor market competitors

With the double package, you get FREE comparison analysis with the average results of the offspring or experienced employees.

*VAT is added to the price

Steps for ordering the survey


Contact us

Let us know your interest in ordering the survey at info@instar.ee


We will clarify the details

We help to choose the target groups, we agree on the dates of the presentation of the results and the presentation.


We present the results

We present the results to the managers of your organization and give recommendations for further employer branding.

The most attractive employers in Estonia

Since 2010, Instar regularly conducts Estonia’s largest job expectations and employer reputation survey among target groups of experienced employees and future generations. The survey sample consists of 6,000 respondents from Estonian universities, vocational schools and people with work experience. During the survey, respondents evaluate their expectations for employers, information and information channels. In addition, the attractiveness of Estonia’s largest and most important employers as a workplace is evaluated. Every year, the rankings of the most attractive employers in Estonia, which have become an important performance measure for Estonian employers, are published on our website. The most successful employers are recognized with the Attractive Employer badge of honor, which is presented on the Attractive Employer Day in September.