The Instar team attended the đš Employer Branding & AI webinar đš on November 21, hosted by the European Association of Employer Branding Agencies, and the insights were mind-blowing! đ§
Here are some key takeaways:
â Paul Baier (GAI Insights, US)
⢠Don’t promote individuals or VP positions who haven’t embraced AI; it’s irresponsible
⢠Experiment with creating job descriptions using ChatGPT
⢠Treat ChatGPT like interns/ little helpers, it’s a perfect productivity enhancer
â Tom Chesterton and Mark Horley (Tonic, UK)
⢠Technology is transforming employer branding with streamlined processes and data-driven insights
⢠AI enhances creativity, automates tasks, speeds up processes, and offers agility in addressing segmented audiences
⢠The AI itself âknowsâ it is still striving to replicate fully the creativity often associated with human imagination, intuition, and emotional depth
⢠Remember, AI plays whatâs there, we help it understand whatâs not there. Unconnected connections â AI needs us!
â Dado Van Peteghem (Imagin3 Studio)
⢠AI increases IQ rapidly; fear of technical unemployment is nothing new, but what’s new? âHumans will not be replaced by AI. Humans will be replaced by other humans using AI.â
⢠AI gains: Faster acceleration, cheaper cost reduction, richer enhancement â creating more variety and tools
⢠Weâre entering a âMan Machine Collaboration Worldâ â building relationships is our competitive advantage
â Adam Horvath (Brandfizz, HU)
4+1 ways to use AI in employer branding:
- Eye-catching visuals
- Career pages and recruitment ads
- Engaging dynamic content
- Job fairs and event ideas
+ Onboarding and learning experience
SUMMARY
⢠The speed of transformation in employer branding is superfast
⢠Target problems with the right tools: 4+1 ways to use AI
⢠Boost team performance and employee experience through reskilling
Change has never been this fast; AI isnât perfect yet. Buckle up, and letâs upscale our skills for the future! đđĽ