The Instar team attended the 🔹 Employer Branding & AI webinar 🔹 on November 21, hosted by the European Association of Employer Branding Agencies, and the insights were mind-blowing! 🧠
Here are some key takeaways:
⭐ Paul Baier (GAI Insights, US)
• Don’t promote individuals or VP positions who haven’t embraced AI; it’s irresponsible
• Experiment with creating job descriptions using ChatGPT
• Treat ChatGPT like interns/ little helpers, it’s a perfect productivity enhancer
⭐ Tom Chesterton and Mark Horley (Tonic, UK)
• Technology is transforming employer branding with streamlined processes and data-driven insights
• AI enhances creativity, automates tasks, speeds up processes, and offers agility in addressing segmented audiences
• The AI itself “knows” it is still striving to replicate fully the creativity often associated with human imagination, intuition, and emotional depth
• Remember, AI plays what’s there, we help it understand what’s not there. Unconnected connections – AI needs us!
⭐ Dado Van Peteghem (Imagin3 Studio)
• AI increases IQ rapidly; fear of technical unemployment is nothing new, but what’s new? “Humans will not be replaced by AI. Humans will be replaced by other humans using AI.”
• AI gains: Faster acceleration, cheaper cost reduction, richer enhancement – creating more variety and tools
• We’re entering a “Man Machine Collaboration World” – building relationships is our competitive advantage
⭐ Adam Horvath (Brandfizz, HU)
4+1 ways to use AI in employer branding:
- Eye-catching visuals
- Career pages and recruitment ads
- Engaging dynamic content
- Job fairs and event ideas
+ Onboarding and learning experience
SUMMARY
• The speed of transformation in employer branding is superfast
• Target problems with the right tools: 4+1 ways to use AI
• Boost team performance and employee experience through reskilling
Change has never been this fast; AI isn’t perfect yet. Buckle up, and let’s upscale our skills for the future! 🚀🔥