Instar’s Trainings

Instar
7 min (1354 words)

We offer 4- to 6-hour training sessions that are valuable for all managers, but especially for HR, marketing, and communications leaders. Each training is tailored to fit your organization, but you can start by choosing from the following options:

Employer Branding 101: Where to Start?

Do you want top talent to come to your company instead of choosing your competitor? Employer branding isn’t just a trend — it’s a critical strategy for any organization that wants to stand out in the job market and achieve long-term success.

In this practical training, you’ll learn:

  • What really influences an employer’s reputation, and how to shape it intentionally?

  • What are today’s employee expectations, and how can you meet them?

  • How to create an employer brand that resonates with both current and future employees?

  • What are the most successful employer branding strategies in Estonia and worldwide?

The training is full of inspiring examples, practical tips, and real-life company success stories. If you want your organization to be a desirable employer, this session is for you!

Sounds interesting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

Employee Value Proposition: How to Attract and Retain Top Talent?

Success starts with people — but how do you ensure the right talent wants to join and stay with your company? Recruitment is no longer just about posting job ads; it’s a strategic activity that begins with a strong value proposition and leads to long-term employee engagement.

In this training, you’ll get answers to:

  • How to create a clear and compelling employer value proposition that attracts top talent?

  • What shapes the candidate experience and how does it impact your reputation?

  • What is the employee experience and how can you manage it consciously?

  • How do employer branding, organizational culture, and recruitment campaigns work together?

The session includes practical tools, examples, and recommendations you can immediately implement in your organization. If you want to build a strong, motivated team, this training is for you.

Photos: Employer value propositions created with Instar for Fifaa, Hurtigruten, and Hanza.

Sounds interesting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

The Power of Social Media: How to Activate Ambassadors?

Capturing the attention of today’s talent requires more than just posting job ads — you need to inspire, engage, and be visible where candidates and employees spend their time daily. Social media is one of the most powerful tools in employer branding when used correctly.

In this training, you’ll learn:

  • What roles do LinkedIn, Instagram, and Facebook play in employer branding?

  • How do official organizational posts differ from employee stories?

  • How to turn your employees into brand ambassadors and encourage them to share their experiences?

  • How to use authenticity and real-life stories to build trust and boost your reputation?

Practical workshop: We’ll create social media posts that capture attention and generate buzz.
If you want your organization to stand out with captivating and authentic stories, this training is for you.

Photos: Participants from Lidl, Delfi, and the Estonian Courts ambassador programs.

Sounds interesting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

The Leader as a Brand Ambassador: How to Increase Influence and Business Results?

Top leaders embody strategy. A leader’s words, actions, and visibility directly impact an organization’s reputation, talent attraction, and the trust of clients and partners.

  • 82% of employees check the CEO’s social media before deciding to join a company.

  • 85% of leaders say active social media use helps strengthen relationships with clients, partners, and other stakeholders.

  • 90% of the most popular LinkedIn posts are made by CEOs.

  • 71% of consumers are more likely to use a company’s services if the CEO is active on social media.

This training shows how visibility and authenticity are not just branding issues — they are closely linked to business growth. You’ll learn:

  • How does a leader’s visibility and message impact reputation, media coverage, and market trust?

  • How does strong employer branding increase candidate flow, shorten recruitment, and reduce workforce costs?

  • Why do clients and investors trust organizations more when leaders are open, reliable, and visible?

  • What channels and formats can leaders use to amplify their internal and external influence?

  • How to craft impactful messages and strategies for leaders that align with business goals?

We’ll explore successful company examples where leadership involvement in employer branding led to significant business wins.
This session gives leaders practical tools to consciously shape their role as the “face” of the organization — in a way that builds trust, strengthens the brand, and drives company growth.

Sounds interesting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

Employer Branding by the Numbers: How to Measure Success and Prove ROI?

Employer branding is a strategic investment that must show clear returns. But how do you measure whether your efforts are truly paying off? What metrics matter, and how should you use them?

In this session, you’ll get clear answers:

  • What are the key employer branding metrics and how to track them?

  • How to calculate the ROI of employer branding and demonstrate its value to leadership?

  • How to apply data-driven strategies to employee retention and attraction?

  • What does your organization’s vision for the future mean in the context of your employer brand?

  • Practical calculation of cost-per-hire – how does this help make better decisions?

If you want employer branding to be more than a budget expense and instead a measurable, strategic investment, this training is for you.

Sounds interesting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

Unforgettable Summer Days: How to Combine Fun and Collaboration?

Summer events are a perfect chance to strengthen your team, inspire, and share memorable experiences. But why not combine fun with purpose? We’ll help you turn your summer event into something that’s not just entertaining, but also creates long-term value.

We offer workshops and trainings to make your summer program more meaningful – such as:

  • Strengthening employer branding – build a strong community of ambassadors or enhance your company image.

  • Defining organizational values and strategy – involve your team in shaping values or thinking strategically.

  • Improving teamwork and internal communication – practical exercises to boost collaboration and communication.

  • Creative and fun workshops – dance, photo staging, rapping, acting, and other engaging activities to unleash creativity and create unforgettable moments.

  • Or something else meaningful to your company? – we’ll design a workshop or training based on your desired theme, so your summer event becomes truly valuable and inspiring.

If you wish, we’ll bring professional photographers and videographers to capture the best moments.

If you want your next summer days to be more than just a fun event, get in touch with us – together we’ll create a program that suits your team and brings real value!

Sounds exciting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

A meaningful and memorable strategy day.
A strategy day doesn’t have to be a PowerPoint marathon. If you want your team to truly think, create, and engage, this training offers a chance to explore important topics in a creative and inclusive way. We help companies look to the future, define their direction, and involve their employees – all in a way that’s memorable, practical, and… even a bit fun.

During the training:

  • We create clarity: We focus on your organization’s future vision, values, and goals, and bring these into creative discussion formats.

  • We activate the team: Through creative methods (e.g. photo staging, mini role-plays, visual workshops), we get people thinking and contributing.

  • We boost motivation: Employees see the bigger picture and understand their role in the organization’s future.

  • We capture the moments: If desired, we’ll include a photographer or videographer to document the day, creating great content for internal communication.

The theme and structure of the training are always tailored to your organization’s current needs – whether it’s refreshing your vision, shaping culture, embedding values, or unlocking a specific strategic goal.

If you want your strategy day to be more than just a memory and instead a driving force for the year ahead, this is the training for you.

Sounds exciting? Contact Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987

Interested in one of our trainings?
Write or call our project manager Birgit Ruunik: birgit.ruunik@instar.ee, +372 5805 5987.