Attractive Employers’ Day 2022

3 Min (522 words)

On September 6, the Attractive Employers Day will be held for the 13th year. The much-awaited fresh results of the 2022 job expectations survey (experienced employees, students and students of vocational schools) will be presented and we will hand out letters of honor to the most attractive employers in Estonia!

Instar – the employer branding agency is also celebrating its 15th birthday this year, and the main theme of this year’s Attractive Employers Day is the past and present lessons of employer branding for the future.

Event time:  Tuesday, September 6, 2022 at 12:30-17:00
Venue:   Fotografiska gallery in Telliskivi Loomelinnak (Telliskivi 60a-8)
Registration: Regular tickets are available! → You can also purchase a pass HERE

Discounted price until September 1


Keep an eye on usFacebook page and other social media accounts, because soon we will publish this time’s brilliant speakers there!


SCHEDULE* (the schedule may still change)

12.00-13.00 Registration and assembly
13.00-13.15 Opening remarks Kersti Vannas (Instar, CEO) and Piret Potisepp (Chamber of Commerce and Industry)

Greetings –Brett Minchington(Word Employer Branding Day ja Employer Branding College leader) in English

13.15-13.45 Johan Driessens tHRibe.World Belgian employer branding superstar hits us in the foot and flies the hunting ground for new ideas in employer branding in English

13.45-14.30 Overview of the 2022 job expectations survey (expectations for employers, functioning information channels) and changes in job expectations over 13 years. Kersti Vannas (CEO of Instar) and Katarina Tamm (Instar Analyst)

14.30-15.00 Discussion round – Employer and employer branding challenges in the past, present and future. Chatting: Piret Mårtensson(Tallinna Kaubamaja), Toomas Tiivel  (Postimees Group), Gerda Markus (ABB, Talent Acquisition & Advancement Lead/University Relations & Employer Branding Coordinator in Baltics) ja Kristina Pihlapuu (TU communication student)

15.00-15.30 Coffee break

15.30-16.00 Future of work and new inclusive business models, Tuomas Nousiainen (Luoto Company) in English

16.00-16.30 Awarding of attractive employers: Instar together with the Estonian Chamber of Commerce and Industry

16.30-16.45 Conversation minutes of the winners

16.45-16.50 Closing remarks: Instar CEO and founder Kersti Vannas, Piret Potisepp (Estonian Chamber of Commerce and Industry, director of services)

16.50-17.15 Cake, coffee and raffle💙 Photographing attractive employers


The event is limited to the number of participants. So we recommend you to register quickly.

Registration: Regular tickets are available! → You can also purchase a pass HERE


We are waiting for you at the event  on Tuesday, September 6,  starting at  1:00 p.m. at  the Fotografiska gallery in Telliskivi Loomelinnak (Telliskivi 60a-8 Tallinn). Registration starts at 12.15.


At the event, the most attractive employers will be announced between  16:00 and 16:30 . If your organization’s name is announced, we ask you to come on stage to receive the badge of honor. There will also be a photographer who will take pictures of all the winners and participants.

Additional information about the event:


For those arriving by car, we recommend parking in the paid parking lot next to Fotografiska in Telliskiv. Free parking is also possible, but it is a little further away.

Important  – if it turns out that you still cannot take part in the event, please let us know as soon as possible to

If you have any symptoms (slight sore throat, cough, runny nose, fever or just feeling bad), please stay at home! Important information about the Day of Attractive Employers and other speakers can be found in the event Facbooki from the page.

Your Instar team

Additional information: or ask Kerst at +372 529 6166